Branding designed for a youth oriented clothing shop that is centred on the Surf, Ski & Skate
area of urban fashion.
The design is based around elemental colours such as the deep yellows
and dark oranges representing the summer season and the surfing area of the shop.
I continued this theme throughout the artwork, finished up with the three main colours of
yellow, blue and green.
Each one represents a different area of the business and also one
of the seasonal sports. The design is then finished off with the large geometric ‘M’ logotype,
which us designed to incorporate the urban feel to the shop as well as having the ability to
be used on other material without the typeface, i.e. - stickers, skateboards, t-shirts etc.
Testimonial
“We are very happy with how all the artwork turned out. Its simple yet effective and it is the perfect design
for us. All round a job well done”
John Fogarty, Managing Director, Moody Clothing Ltd.
Studio
Freelance Design


















